Adnams Ghost Ship

Adnams Ghost Ship Pale Ale

Adnams is a regional brewery founded in 1872 in Southwold, Suffolk. You can find their award-winning beers and spirits in Adnams stores, partnered pubs, and supermarkets nationwide and overseas. I worked with Adnams to create an exciting and engaging microsite, fully themed to suit Ghost Ship 4.5% beer branding.


UI Design
Style Guide
Website Design

Digital experience promoting Adnams Ghost Ship

The project

The site uses motion and audio to create a hauntingly spooky experience taking the user onboard the ship and underwater. The mobile version was tailored to incorporate fun and interactive elements. Using your phone’s device orientation API, the wheel of the ship turns and the horizon tilts, enabling users to navigate and sail around the Southwold coastline.

The outcome

The microsite exceeded expectations, driving significant engagement and participation in the competition. With over double the entries compared to the previous year, an impressive 23,420 entries, the microsite proved to be a great success.

"Working with Joe was a joy. Creative, efficient and extremely professional. The microsite he designed for our annual competition went above and beyond our expectations, with added tools and functionality that allowed my team to analyse data and see a clear ROI. We saw over double the entries we had had the previous year."

Sophie Harris
Head of Brand Communications